Surveys showed that at least 84% of organizations are currently using social media for recruitment and that 9% of those who don’t yet use it, are planning to.
Organizations that don’t want to be out-recruited by competitors or left behind should make sure they are also taking advantage of the trend.
Developing social media guidelines is a great first step to launching internal and external social media programs.
A study from the Aberdeen Group revealed that millennials are changing social recruitment practices: 73 percent of millennials (18-34 age group) found their last position through a social media platform.
So, if you want to target the youngest and most motivated group in the workforce, make sure that you use platforms that appeal to them.
Studies show that people are spending A LOT of time on social media.
In fact, if global social media usage continues to look like what it does today, the average person will end up spending more than 5 years of their life on social media.
For that reason, it’s smart to recruit where people are spending their time.
Social media is an excellent resource for people who want to discover branded content that is interesting to them.
In fact, a study by Marketing Sherpa showed that at least 58% of U.S. consumers use social media to follow brands.
If someone finds your company (or the available jobs at your company) via social media, they either sought your profile out or it appeared to them because they expressed interest in relevant/related topics or organizations.
Therefore, if someone connects with you for a potential job position via social media, it often means they are engaged in your branded content or relate to your company culture content making them stronger candidates.
Studies show that people are spending A LOT of time on social media.
In fact, if global social media usage continues to look like what it does today, the average person will end up spending more than 5 years of their life on social media.
For that reason, it’s smart to recruit where people are spending their time.
Sometimes, the best candidates are those not actively looking for a job.
Maybe they already have a position (but could be wooed away) or maybe they are just not seeking the type of job you’re offering.
Despite not actively looking for a job, passive job candidates can often be the best fit for a position, and social media has proven to be a great place to find these candidates.
A survey showed that 82% of organizations currently use social media in order to successfully recruit passive job candidates.
While 84% of organizations are using social media for recruitment, the majority aren’t actually employing a proper social strategy.
According to a 2021 CareerArc study, only 39% of employers target specific audiences (e.g. via hashtags).
Moreover, only 39% of them involve their employees in sharing branded content.
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