Are you maximizing your social media presence? Achieve peak performance to draw people in.

Instagram

More than half of Instagram’s 1 billion users are between the ages of 18-29. If your ideal candidate falls between those ages, start curating a show-stopping feed that showcases what you and your agency are about, to draw in recruits.

The app has a massive presence, making it appealing for all

Visual content like photos and videos are the way to go on Instagram. From in-feed posts to features like Reels, Lives, IGTV, and Stories, the app gives you plenty of ways to connect visually with your audience. User-generated content is also big on Instagram. It’s powerful social proof which makes recruiting much easier.

Facebook

Facebook’s Graph Search lets you search profiles based on location, interests, pages liked, areas of study, and more. Graph Search is a great way to find potential candidates if you’re looking for local talent with specific education experience or interests.

You can also add job postings to Facebook. You need a Facebook business page, but you can make job openings appear under the jobs bookmark. This way, your employees can share those postings to their personal timelines. You can also reach targeted audiences using the paid boosts feature. This lets you target locations, work experience, and education.

With over 2 billion monthly users, Facebook is the largest social media network in the world. It’s also one of the most engaged platforms, with 70% of users logging on every single day.

With so many people using it from different socio-economic and geographic backgrounds, there’s a good chance your ideal recruit is hanging out here. Still, it’s more popular with certain age groups.

On your page, you can share news, events, photos, videos and poll your audience. But the piece of content that performs the best on Facebook is video.

LinkedIn is the most business-oriented social network, so it makes sense that their advanced search is the most well-suited for finding candidates. LinkedIn’s advanced search makes it easy to find candidates with specific skills and experience. Using LinkedIn Recruiter, you can use advanced search filters, receive smart suggestions and integrate with your applicant tracking system.

LinkedIn is the best platform for professionals and brands targeting B2B companies. While it’s daily usage is less frequent than Instagram and Facebook, it’s still a great place to network with people in the industry & outside of it.

LinkedIn comes with plenty of features to help you grow your brand, establish yourself an industry thought leader and attract leads straight to your inbox.

LinkedIn is the best platform for B2B lead generation.